StoryBoard

Location Recee

                           

Voice script

Risk assessment Hyde Park

                      

Risk assessment Street

                            

Risk assessment House

                         

Risk assessment Train station

                       

Prop list

                            

Production Schedule

                          

Crew list

                               

Cast list

                       

Advertisement pitch videos

Pitch Reflection

                                                                       Pitch Reflection

The feedback that we received from our pitch was quite positive, but from it we have to consider certain things such as the actor and the music, as when it comes to the advert these two things will play a main part throughout it, so we will have to make sure that we choose the correct music and actor and making sure that we appeal to both genders throughout our advert.

From the feedback we received, that the music we chose to present the dramatic tone of our advert, was a bit too dramatic and serious which  might loose what the advert is trying to promote. So from this we will do further research into different types of music/ dramatic music so that we find the right one that will be able to match the scenes where the man is running through the city. Also from the feedback, we considered as a possibility to bring back the old theme tune of the flake advert, which will be able to relate back to the old flake brand and adverts and also show the comparison between jump shots as well e.g dramatic music when the man is running to show his journey is quite fierce and the shot with the woman, where it's calm, but she getting frustrated with waiting. 

Also from our feedback, it's important that we make sure that our cast members are suitable for the roles that we want them to play, as we explain that we want our male actor to be able to run a decent amount and be up for small stunts that would increase the dramatic feeling for our advert and if he is unable to do this, then our advert wouldn't be able to sell that well and also to make sure that we include a lot of close ups of both the actor and actress, as through their facial expressions and body language it will be able to show the situation more. Also to be able to make the running scenes through our advert look realistic, we will look into other running scenes from movies or shows, so that we get an idea on how to apply it to our advert and also keep it entertaining for our audience.

Another thing that we need to make sure we do through our advert is that, we are able to relate it to both male and females, as we want to re-brand flake from being just for females and make it for both genders instead of one. But, we also want to be able to keep to the old flake brand slightly by, keeping to the sensual sensation that women get from flake, so as long as we keep to our target audience, we will be able to create an advert that appeals to both.

Pitch PowerPoint presentation

TV advertisement constraints