Code and Conventions of advertisements
Intertextuality- Intertextuality is when one media text is used in another. The producers usually use this method of advertisement so that they create their product to aim for a larger audience and also it creates a more memorable advertisement due to two media texts being put together. Such as this advert here is using themes from the horror genre to try and make their audience agree to their specials deals they have.
Nostalgia – Nostalgia creates the audience to bring up memories and emotions of the past, which them makes them want to purchase the product as it makes them feel as if they’re re-living their childhood. Such as this advert is aimed towards the older generation and making them remember the taste of what their first taste of Werthers original was like and also at them same time making them want to go and buy this product again as it will being back their child hood memories.
Animal – Through advertisement animals can be used as an iconic image for a product, which then becomes recognizable across the audience. Also animals can be presented as a charity, through some adverts such as the NSPCA, which creates the audience to feel sorry for the animals and make them want to help the cause. Such as in this advert Tony the Tiger is used to promote the cereal frosties and has over time become the iconic image for Frosties and you would be able to recognize him and know what he is promoting straight away.
Humour – In advertisement humour can make an advert more memorable and make the audience become more intrigued with the advertisement and want to buy the producers product. As in this advert here, the type of witty insults used and the female in a male changing room creates humour as it's something strange but at the same time, the advert is able to promote their product through this humorous message.
Aspiration – Aspiration in advertisements can be done through the use of celebrities in their adverts, as this way it creates the audience to aspire to be like the celebrity and make them want to have product what their idol has also got. As in this advert here, a male audience would aspire to be like David Beckham due to his football skills and they would want to become as good as he is.
Catchy message/strong message - A catchy method is used in advertisement’s such as slogans, as this way it makes the audience remember the advert due to the slogans being catchy. Also the advert can create a strong message through adverts by creating a build up through the advert and then it leading to an important cause/message. This example here shows the majority of road safety messages throughout the video, but right near the end of the advert, it really hits the audience as throughout it we see people nearly getting hit by a car then right at the end a pedestrian actually gets hit. The strong message that this advert is trying to put across is that at any time a pedestrian can be hit and it can either be blame one the driver or pedestrian.
Music- When it comes to advertisements, music can have a massive effect on the target audience by creating a certain mood, which can then influence them into purchasing the product. Such as this advert here, the music used creates a uplifting mood and makes you feel relaxed at the same time. Also what makes the music more effective is the use of camera movement as well.
Celebrity- Celebrity endorsement is used in advertisements, so that their product is able to sell better and creates the audience to want their product more if a celebrity is promoting it. Also when it comes to celebrity endorsement, the advertisements usually put in well-known celebrities so it creates a larger audience and people are able to relate to them more.
Shock- Shock creates a strong emotion throughout the advertisement and makes the audience really feel the impact of what the advert is promoting. The advert can do this in varies of ways, one by using specials effects, which produces an engaging exciting feeling and another being realism, which is more serious and touching. This advert here is an example as it starts off as being an ordinary advert, but then the man pulls a rat out of his mouth, making the audience feel uncomfortable and take in consideration of purchasing drugs as you never know what there really made of etc.
Annoyance- Annoyance is done through advertisement by the producers creating a very annoying song/theme tune and it can also feature an iconic figure. Such as this advert here, they use a memorable character that chants a song about car insurance throughout the whole advert, so that it sticks in the audiences head.
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